Business

These days, business owners are getting bombarded left and right with the latest marketing trends and techniques. In this climate, it can become easy to get caught up in the mix without an effective strategy.

Blindly investing in marketing can have a negative effect on your profit margins, and many business owners end up spending more than they can afford in a desperate attempt to...

Plymouth business, Sponge UK has attracted another top award, this time for the design talents of Kate Nicholls, the company’s Head of Learning Innovation.

The former Plymouth College student is Learning Technologies Designer of the Year after winning gold at the Learning Technologies Awards for her track record in the high quality design of effective digital learning programmes....

A new report on the UK economy reveals that whilst business confidence continues to bump along the rails, the South West region is showing the greatest recovery in sentiment after the post-Brexit shockwave.

Top 40 accountants Bishop Fleming cited the recent report by the Institute of Chartered Accountants of England & Wales (ICAEW) as evidence that although uncertainty persists in...

When it comes to utilising the power of SMS, many small business owners can be trigger shy. Many feel that using SMS marketing is a risky move, as they don’t want their customers to get annoyed with marketing messages or feel that the texts are intrusive. On the other hand, many business owners who’ve taken the plunge with SMS marketing have found excellent results, especially when they offer...