4 tips for a killer SMS marketing campaign

When it comes to utilising the power of SMS, many small business owners can be trigger shy. Many feel that using SMS marketing is a risky move, as they don’t want their customers to get annoyed with marketing messages or feel that the texts are intrusive. On the other hand, many business owners who’ve taken the plunge with SMS marketing have found excellent results, especially when they offer promotions and deals in the texts that they send to those who opt in. For small business owners, the secret to being successful with SMS marketing is ensuring that you offer value to your customers. We’ve put together some of the best ways to put together a killer SMS marketing campaign.

Create Value

If you’re worried about what your customers are going to think about your marketing messages, ensuring that they offer something of value to recipients is one of the best ways to generate interest and make sure that your business's SMS messages aren’t viewed as intrusive. Offering money off, voucher codes, exclusive promotions or even freebies are just some of the best ways to make sure that your customers enjoy opening your texts. When sending marketing text messages, quality over quantity is one of the main things to remember.

Be Consistent

Getting the consistency of your texts, their content and timing is important to make the most of your SMS campaign. Although you won’t want to overload your customers with marketing messages, you certainly don’t want to neglect them, either. One of the best ways to set up a regular texting schedule is to use a service such as Reach Interactive where you can schedule and send texts from your browser. Along with this, you’ll also want to make sure that the actual content of your messages is consistent, as this is important for your brand voice and building a good relationship with your customer base.

Integrate Your Marketing Strategies

With a huge percentage of the population using a smartphone, this is a great opportunity to use SMS marketing to raise more awareness of your other marketing campaigns, such as those that you run on your website or on social media. Including a link to your online marketing campaigns in your marketing text messages will encourage more people to visit and can be one of the best ways to drive more traffic to your site or social media profile.

Get Permission

Finally, always make sure that you get permission from your customers before you start to send them marketing SMS. One of the biggest mistakes that you can make when setting up an SMS marketing campaign is to simply sign your customers up to your mailing list when you get their mobile information, as this could lead to your reputation being damaged. Instead, to ensure good etiquette, ask your customers for their mobile information first and make sure that they opt in to receiving any marketing messages.
SMS marketing, when used correctly, can be a great way to connect with your customers.