advertising

Youth appeal

Most people reading this blog won’t be in their teens but I wonder how many will want to appeal to the youth market but haven’t a clue how to go about it! When your customers are literally dying off the page or your products or services are just not appealing to a younger market anymore it can be tempting to bury your head in the sand and hope that things will get better but many businesses...

Pooch Power!!

Is it just this country that’s nuts about animals in advertising? Everywhere in our office we’ve got pictures of pooches looking adoringly down at us from calendars and wall hangings – we just can’t get enough of them and it would seem nor can anyone else.

Even Go Compare has resorted to using a scruffy little dog to get everyone going gaga, and how popular is the EDF ad with Zingy...

Are We Making the Most of Contacts?

How many times do we go to networking events, exchange business cards with several individuals and then… not follow up! We are all guilty of this to a lesser or greater degree and yet we have made the initial investment in the design, print and exchange of cards, attending the function and introducing ourselves, so what goes wrong?

Is it our typical British reserve? Why do we feel so...

No-onecaresaboutme.com!

Is this what your website would say if it had a voice? How many of you have invested your time and in some cases, a not inconsequential amount of money, in a website only to leave it floundering out there in cyberspace fighting for its intergalactic life! Out of date information, typos, old images, missing information on built pages, outdated screen sizes, links that don’t work, no social...

Not Enough Hours in the Day? Consider Virtual Support

With increasing demands on small to medium size businesses it is no surprise that many company directors and owners find themselves drowning in a sea of paperwork. Compared with large companies, small to medium size businesses usually have far fewer resources to help them with their day to day marketing and advertising needs whilst they comply with new demands on their time, for instance the...

NHS Trust highlights apprenticeship programme

Plymouth Hospitals NHS Trust is recognised as one of the top NHS providers of apprenticeships in the South West, supported by a bespoke training programme for each learner.

Apprenticeships are increasingly recognised as a leading option for work-based training while working towards qualifications. The training programme offered by the Trust is designed to engage apprentices and...