Does every business need its own website?

Lots of companies are still unaware of the importance of owning a website and the impact it may have on their revenue. A majority of customers will visit a business's website before using their service or purchasing anything from them. Therefore, web design is one of the most important factors that determines the success of a business.

Why every business needs a website

Investing in an attractive web design speaks volumes about your credibility, which is why every business needs a website. Most probably there are other companies on the market offering similar products or services to you that’s why it’s really important to stand out of the crowd. The easiest way is to invest into website building by professionals. After all, there is a saying that something that can’t be found on the internet doesn’t really exist, and your potential can think the same about your company.

A website for business can help to define your brand to your customers. Your website showing who you really are, what products or services you offer, and what your view of the world is, may encourage people to trust your brand and invest money into your offer: https://www.12handz.com/services/website-design-and-building.

Creating a website for business makes it possible for your customers to find more information about you on your site, giving you important leads, and resulting in increase in sales. Of course, a design company may charge you a lot of money for creating a site from scratch, but the return on investment is quite positive.

The final benefit of hiring a website design company is that you will be able to increase your organic traffic. A site that is optimised for SEO will appear high on Google search results.

Principles of good web design

A company offering web design services, will surely focus on the following principles of good web design:

1. SEO optimised content giving you the high ranking in Google search results.
2. A web design ensures usability, making the website easy to navigate, accessible and mobile-friendly.
3. A small business website design should be aesthetic but also reflect who you are.
4. Interact with your customers, encourage them to be active with tangible elements.
5. Work with readers’ natural pattern of scanning the page, which is F-shaped (left to right, top to bottom).
6. Arrange the elements in order of importance, playing with size, colour or images, drawing visitors’ attention to the most important information.
7. Load time below 3 seconds (most customers won’t wait longer for the page to load).

How to create a website?

How to create a website? Creating an online store or a website dedicated to your brand is a complex process, and it’s best to engage a web development agency for the purpose.

However, a website design and development company won’t do everything for you. Start with registering your domain name, helping your customers to find you – it should be similar to your business name.

Prepare your content to instruct for example wordpress website design services company what pages and sections they should include on your website. Once it’s ready, update your website regularly: https://www.12handz.com/services/website-design-and-building.