Editorial coverage of your business is more highly regarded by your target audiences than advertising alone.
By thinking about how you can make your business make news and sending it to the right media, you can get coverage for your business for free.
You know your business better than anyone else, so by learning how to write news releases and send them to the right journalists you can increase the value of your marketing efforts.
The day will start with an exercise to get you focused on your business and who your key customers are, so that you can define which...
