Plymouth customers praised for bringing joy to children at Christmas.

Kind-hearted shoppers in Plymouth have been thanked for donating more than 200 toys to children in the run-up to Christmas.

Before the festive celebrations, Plymouth Superstore and Roborough Extra store called on customers to support the retailer’s 2025 Christmas Toy Donation campaign.

The aim was to ensure that local children who might otherwise not receive a gift on the big day wouldn’t miss out on some festive magic.

Customers responded enthusiastically, with 234 brand-new toys donated at in-store donation points.

The gifts were then given to Children's Wishes Plymouth, which is dedicated to helping families in Devon and Cornwall affected by life-changing events such as poverty and illness. Presents were also donated to The Salvation Army. All gifts were then distributed to local children to open on Christmas Day.

Abby Wills, Community Champion at the Plymouth Superstore, said: “This year’s toy donation campaign gave customers a fantastic opportunity to support local families and ensure children in our community had something to open on Christmas Day.”

Jacqui Castle, Community Champion at the same store, added: “We are so grateful to our customers who donated what they could to help bring some festive joy to local families over Christmas.”

Claire De Silva, Head of Communities at Tesco, said: “We really can’t thank our customers enough for their kind contributions to our Toy Donation campaign.

“Throughout the year our stores give support to children and their community, and without fail local people support us in our efforts.

“So once again we are grateful to the people of Plymouth for showing that the magic of Christmas is very much alive and well. They have made a lot of children very happy at a time of year that can be difficult for some families, so thank you so much again for your support.”