Drake Circus joins forces with local charities to support people who feel lonely at Christmas
New research has revealed that 1 in 2 people (52 per cent) living in Plymouth experience feelings of loneliness at Christmas, with 20 per cent saying they expect to feel lonelier this year than they did last Christmas.
The research, commissioned by Drake Circus in partnership with the Mental Health Foundation, also found that over a third (37 per cent) of those surveyed in Plymouth said they wouldn’t know where to turn for help when struggling with loneliness or feelings of isolation. Worryingly, 42 per cent said they wouldn’t feel comfortable confiding in someone they trust about how they’re feeling.
In response, Drake Circus is building on last year’s partnership with Age UK Plymouth to help raise further awareness of the support it can provide for people experiencing feelings of loneliness and isolation at Christmas.
Age UK Plymouth works to support older people across the region to live happy, fulfilling and independent lives, helping to ensure older people of all cultures and backgrounds feel valued, connected and actively engaged within the local community.
Drake Circus will be donating advertising space to the charity, helping to signpost the vital support they provide over the festive period, while also encouraging donations. Adverts will feature across digital screens, posters, social media and the centre’s website during its busiest time of year.
This month, the centre has also brought back its Merry Mailbox initiative for the second year, where shoppers are encouraged to share messages of joy and support in Christmas cards which will be distributed by Age UK Plymouth to vulnerable members of the community, spreading joy and connection over the festive period.
Shoppers will also be able to make donations to the charities through a donation point located alongside the Merry Mailbox within the centre’s giving box.
Greg Lumley, Centre Director for Drake Circus said: “Christmas is a special time that brings people together throughout our community, however sadly we know if can be a lonelier time for some.
“As well as raising awareness of the support Age UK Plymouth can provide to people experiencing loneliness and social isolation, we’re excited to see our visitors get involved with our Merry Mailbox and we of course hope to raise lots of much-needed donations to help this amazing organisation continue its important work.”
Alexa Knight, Director of Policy and Influence for the Mental Health Foundation, said: “We can all feel lonely at times, but when loneliness lasts for a long period, it can have a profound impact on our mental health. At Christmas, this can feel even harder because the portrayal of the season as full of joy and togetherness can deepen feelings of isolation if we are lonely.
“Working with Drake Circus allows us to shine a light on an issue that is often hidden, encourage open conversations, and connect people with the support and understanding they need this Christmas and beyond. It’s important to note that loneliness isn’t something individuals should have to fix alone; we all have a role to play. Taking time to check in with people around us, offering a listening ear, or creating spaces where others feel welcome can make a real difference.”
The research also revealed that social media was a key influence when it comes to loneliness, with nearly 1 in 5 (19 per cent) people in Plymouth saying that online platforms make them feel more alone at Christmas, whilst distance from family (39 per cent) and financial pressures (36 per cent) were the key reasons behind feelings of disconnection.
Isabella de Villiers Kuun, Communications Officer at Age UK Plymouth, sad: “While many of us are getting ready to celebrate with the people we love, Christmas can feel very different for some older people, especially in Plymouth. With rising winter costs and the city being one of the most deprived areas in the country, this season can be especially tough for those who are already dealing with daily challenges. It's something we see all the time in our line of work, which is why projects like this feel so important. They give us a chance to offer some extra comfort and reassurance, letting people know they're on someone's mind.
“Last year, the Merry Mailbox project was such a success. It invited shoppers to write thoughtful cards for our clients and others who might not have anyone to spend Christmas with - it was clear to us how much it meant to receive something so personal and kind.
“This year, the Merry Mailbox is back! Drake Circus are also introducing a contactless donation point to support our annual Christmas Campaign. We're so grateful for this, because it means even more people can help us reach older people who really need the support over the holidays.”
Throughout the festive period, the centre will also be hosting a series of fun festive activities for all ages – from visits with cheeky elves and must-see magicians to naughty-list laughs with everyone’s favourite mischievous green and grumpy character and daily snow flurries.
To find out more visit - https://www.drakecircus.com/christmas
