Arts University Bournemouth is known for producing some of the UK’s finest design talent and this year, three of its students (out of 10) have been shortlisted in national student design competition, JDO RAW 2021.
Conceived in 2013 by JDO, the award-winning brand design and innovation agency, JDO RAW is now recognised as one of the UK’s foremost student design competitions with a reputation for discovering exceptional talent and launching careers.
This year’s brief was one of the most challenging to date with students asked to take an everyday item and make it stand out from the crowd. To create something they would be happy to put in their trolley and proud to showcase on their kitchen counter.
And they didn’t disappoint.
Behind the designs – the Bournemouth shortlist
Third year Arts University of Bournemouth student, Dan Trent, took on the eggs category - creating ingenious collapsible packaging to save space in the recycling process. Fellow third year student, Benjamin Strong, shone brightly with his light bulb design ‘Gleam’. And last but not least from the Bournemouth cohort, Mia Cann presented a vibrant gravy design ‘It’s All Gravy’, blowing all our perceptions of gravy branding out of the water.
Other everyday items treated to a 2021 makeover included bread, pasta, rice and no/low alcohol.
The winner of JDO RAW 2021 will be announced at a virtual ceremony in mid-July with the winner walking away with cash, equipment, mentoring and a paid internship at JDO.
JDO RAW 2021 SHORTLIST:
Benjamin Strong, Arts University of Bournemouth
Billy Betts, Norwich University of Arts
Caitlin Climpson, Norwich University of Arts
Cameron Day, University of Lincoln
Dan Trent, Arts University of Bournemouth
Emily Climer, University of Lincoln
Jorja Taylor, Nottingham Trent University
Mia Cann, Arts University of Bournemouth
Tom French, Norwich University of Arts
Zion Davidson, Norwich University of Arts