Devon company wins national business award

Authored by Mary
Posted: Monday, March 1, 2021 - 00:24

A Devon-based company has been named one of the best businesses in rural Britain after winning an Amazon-backed Rural Business Award.

Natural Design Studio from Cullompton received The Triumph Over Adversity Award at the first ever virtual national final of the Rural Business Awards, in association with Amazon. 

Natural Design Studio specialise in designing sustainable gardens that improve wellbeing by using a holistic approach. The company has a passion for the environment and is committed to creating garden designs that are restorative and regenerative to people and nature. 

The Rural Business Awards 2020/21 marks the Awards’ sixth year of celebrating the success of businesses across the UK’s rural sector, which contributes [1]£299bn in Gross Value Added to the overall UK economy. 

This year, businesses could enter 13 categories, ranging from Best Rural Start-Up Business and Best Rural Diversification Project, through to Best Rural Professional Services Business and The Triumph Over Adversity Award.

Due to the impact of COVID-19, this year’s competition was run entirely online. The finalists attended the Awards’ first ever virtual final ceremony, which was held on Thursday 25th February 2021.

The winners were decided by an independent panel of judges drawn from the rural business sector, rural public sector agencies and rural charitable organisations.

Speaking after winning The Triumph Over Adversity Award, Phoebe from Natural Design Studio, said: “I am over the moon to receive the Triumph Over Adversity Award alongside every other worthy winner in this category at the Rural Business Awards. The past year has been especially difficult for businesses, but I am hopeful that there is a silver lining and that we can make a strong and triumphant recovery. I want the success of Natural Design Studio to be an inspiration to those who have survived or are enduring struggles, to believe in your potential to have a positive effect on people and the planet. Thank you to the Rural Business Awards and Amazon.” 

“It’s an honour to support the Rural Business Awards’ efforts to showcase the incredible talent of British rural business,” said John Boumphrey, UK Country Manager, Amazon. “On behalf of Amazon, I would like to congratulate Natural Design Studio on this achievement, and I wish them further success in the future.” 

The Rural Business Awards is the brainchild of Leicestershire businesswomen Anna Price and Jemma Clifford, who wanted to showcase the wealth of entrepreneurial talent in rural areas of Britain.

Co-founder of The Rural Business Awards, Anna Price, added: “On behalf of the Rural Business Awards, I would like to congratulate Natural Design Studio on this well-deserved win. I would also like to extend my congratulations to all the businesses who made it to the final and wish them well in their future endeavours.”

The 2021/22 Rural Business Awards, to be run in partnership with Amazon, is now open for entries so, to enter or find out more about the Awards, visit