Business

Pricing strategies: Tailoring prices for market success

Pricing strategies can be defined as the methods or strategies used by businesses to set prices for products and services and achieve their objectives.

One significant aspect of pricing strategies is that they help grade products or services as high value or premium, which can lead to brand recognition and more customers. This can influence a customer's perception. Tailoring prices...

Strategically consolidating business partnerships and customer relationships to stand out from the competition 

Although a company’s success is developed by its own work and struggle, you can only thrive alongside competitors and associates. When you have relatable competition, you can view possible improvements in your business, and when relationships with associates are solid, collaborations keep your head above the water.

However, maintaining these relationships is not easy. Sometimes,...

Award-Winning Chocolatier Crowdfunds Transformation of Butcher’s Shop into Plant-Based Chocolaterie

Chocolatier, Karen Waller, is transforming a butcher’s shop in Totnes, Devon, into Tempt – a plant-based chocolaterie and café. Tempt aims to provide not only delicious, ethical, artisan, plant-based chocolate, but a much-needed social hub for Totnes’s Bridgetown community, which has now seen all but one other shop converted into residential use.

To help fund the venture, Waller has...

A boutique hotel in Devon has been named as one of the best places to work in the UK by a major hospitality survey

The Caterer Best Places To Work in Hospitality 2024 has released its top 30 operators who are leading the way in employee engagement and workplace culture, and The Eden Hotel Collection – which Bovey Castle is a part of – was included after generating an overall employee satisfaction score of 86.6 per cent – a 16 point increase on the previous survey.

Companies included within the...

Coodes Solicitors shortlisted for four regional law awards

Coodes solicitors, one of the South West's longest established law firms, has been shortlisted for four awards in the Devon and Somerset Law Society Awards 2024.

The firm, established in 1747, has eight offices across Cornwall and Devon and is recognised as a leading law firm in both the Legal 500 and UK Chambers and Partners guides.

Rachel Pearce, Partner and Head of...

NFU Mutual funded police officer takes up fight to stamp out livestock theft 

The UK’s first national livestock theft officer has launched a new initiative to tackle livestock theft.

Funding provided by the UK’s leading rural insurer NFU Mutual has enabled the National Rural Crime Unit (NRCU) to recruit Martin Beck, who has 30 years of policing experience in the field, as its first UK-wide livestock theft prevention officer.

His new role involves...

South West’s strategic investment opportunities to be showcased at leading national event

The Great South West , the Pan-Regional Partnership representing Cornwall, the Isles of Scilly, Devon, Dorset and Somerset, will be leading a delegation of senior business and political leaders to make the case for the region at The UK’s Real Estate Investment & Infrastructure Forum (UKREiiF). UKREiiF is the largest investment and development event in the UK, set to take place between 21-...

Innovative business tactics inspired by UK online casinos

As businesses go online to ease convenience for their customers, so have casinos. UK casinos have especially taken off in this realm, thanks to the lenient gambling laws and their already strong customer databases. A quick look through any list of recommended UK online casinos will highlight these perks. As such, they have grabbed a considerable market share. But they are not done - they are...

How To Make Strategic Decision-Making in B2B Companies

Strategic decision-making is crucial for business-to-business (B2B) companies aiming to navigate complex market dynamics and maintain competitive advantage. It involves selecting paths that help an organisation meet its long-term goals while responding adeptly to external pressures and internal capabilities. This article explores how B2B companies can enhance their strategic decision-making...

Boy and father at pirate waterpark play structure, Splashdown Quaywest

New Island surfaces at Goodrington Sands with the opening of massive pirate themed waterplay structure

Shipwreck Island welcomes first visitors – as Splashdown Quaywest’s latest attraction sallies forth!

The Bank Holiday weekend allowed a gentle toe in the water for staff and visitors as the latest feature to be added to the perennial favourite waterpark attraction, Shipwreck Island aquaplay opened to eager visitors for the first time. One young raider plunging straight in with Dad in...

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