‘James Hopkins from Kingsteignton has recently launched an exciting new start up business in the South West. After becoming “burned out” in the London rat race, he quit the sales world and started his own business in Devon ‘The National Association of Building Contractors’ which recently underwent a rebrand and aims to help stamp out rogue tradesmen and looks to supply consumers across the UK with selected vetted tradesmen.
The National Association of Building Contractors, located in Plymouth which aims to operate a very different way than many other trade associations. As well as operating as an association, in the general sense, it will also pro-actively market themselmselves to consumers generating thousands of direct enquiries for local businesses.
If you are a building contractor and are currently looking for ways to increase your level of enquiries, then The National Association of Building Contractors is seriously worth considering.
100’s of customers from all over the UK come directly to The National Association of Building Contractors each month looking for recommend quality assured builders, to ensure they have a range of quotations and more importantly - freedom of choice.
Although there are competitors offering a similar service, James hit major success after offering additional services to members via a custom designed cloud-based software.
National Association of Building Contractors
James told us ‘’Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product and customers will pay that higher price’’.
He said: "Everything was stacked against us. You never know if you are going to be successful, but you just have to make a real run at it and overcome any problems."
James is now raising additional investment into this new tech start-up via an equity based EIS model and hopes to expand in the coming months.