L-R: Kaye Wilson, Group Director of Sales for Crest Hotels, Phillip Allsopp, Managing Director of Classic British Hotels, Louise Chapman, Commercial Director at Classic British Hotels, Jason Hiley, Managing Director for Crest Hotels and Greg Loweth, Group Director of Revenue at Crest Hotels.

Classic British Hotels collection Partners with the Tiverton Hotel in Devon

Classic British Hotels is delighted to announce a major expansion of its curated collection following a new partnership with Crest Hotels Group, including the 69-bedroom Tiverton Hotel in Devon. All nine distinctive properties within the Crest Hotels portfolio have officially joined Classic British Hotels, bringing 674 beautifully appointed bedrooms into the fold.

Powered by the CBHUB, Classic British Hotels will provide the Tiverton Hotel with global distribution, robust demand generation, and seamless access to its agency and corporate commercial partnerships. Driven by a dedicated commercial team, this partnership is set to deliver sustained, long-term growth.

The addition of the Tiverton Hotel set across two and a half acres of mature gardens, as well as the wider Crest Hotels portfolio injects vibrant new locations into the Classic British Hotels UK collection, with a diverse array of historic manor houses, coastal retreats, and strategically located business hotels.

The partnership marks a significant milestone for both brands, uniting a shared passion for guest-centric hospitality and property personality with a powerful distribution across CBH channels and representation on GDS under the CB private chain code.

Phillip Allsopp, Managing Director at Classic British Hotels, commented: "We are absolutely thrilled to welcome Crest Hotels Group into the Classic British Hotels collection, Crest Hotels have been on an exciting journey and we’re delighted to be supporting their evolution by extending distribution across our various platforms that includes our CB private cain code GDS. This will open up Crest Hotels to a wider audience, targeting both the domestic and international traveller through our extensive network of preferred agency and corporate partnerships. We very much look forward to a long and successful partnership”

Jason Hiley, Managing Director at Crest Hotels Group, added: "Our mission has always been to build a guest-centric portfolio of hotels that exude personality and character. Aligning our entire collection including our Tiverton Hotel with Classic British Hotels is the perfect next step for our group. It allows us to retain the completely independent identity and unique charm of each property while benefiting from the robust marketing, distribution, and sales reach of a highly respected national brand. We look forward to a brilliant collaboration."

For more information on the Tiverton Hotel visit www.tivertonhotel.co.uk

Pictured, from left to right: Kaye Wilson, Group Director of Sales for Crest Hotels,
Phillip Allsopp, Managing Director of Classic British Hotels, Louise Chapman, Commercial Director at Classic British Hotels, Jason Hiley, Managing Director for Crest Hotels and Greg Loweth, Group Director of Revenue at Crest Hotels.