Why You Should Still Carry a Business Card

In the aftermath of a global pandemic, a sense of normality is returning and the number of businesses trading has increased to 90%since lockdown measures lifted in 2021. With companies beginning to operate on a face-to-face basis once again, you may find yourself needing to set yourself apart from your competitors – and here is how business cards can do just that.

When Opportunity Knocks…

The major appeal of business cards is still applicable in the modern day, even with smartphones readily available and the internet universally accessible. In the event that you meet a potential future client unexpectedly – whether at a social function or through simple conversation – a business card is an easy way for you to pass your details over, and often swifter and sleeker than asking them to seek you out on social media. It also represents a guarantee; in handing over a business card, your client has various different ways to get in touch, and won’t lose you in their LinkedIn contact list.

An Indicator of Professionalism

By keeping a stack of cards on your person, you are also indicating to clients and colleagues alike that you are of a professional mindset and prepared to talk business at any time. It also shows that you are willing to invest in your image – especially where you’ve paid for high-quality, well-designed business cards. When you present a card with a bespoke design and relevant contact details, you promote yourself as a dependable and trustworthy person, as well as someone who’s easy to contact.

Impromptu Marketing

A business card can be more than a means of contact for an individual client; you can utilise them as marketing material in a much wider context. For example, you can leave them alongside leaflets and promotional posters in venues or at conference halls. They are discreet and easy to add to bulletin boards, and with the right design can be eye-catching adverts for a much lower cost than other OOH advertising solutions.

A Sign of Individuality

Finally, business cards are also an opportunity to set yourself apart from the rest. As they become increasingly rare in a digital age, you can position yourself as unique for still using them. Being able to hand over a physical asset will cement you in the minds of others; it will remain in a card clip or wallet, and be rediscovered frequently, keeping you in their mind. A business card is also a blank canvas, save for your contact information. You can imbue the card with your creativity or your skill-set in order to sell yourself more effectively.