Studies Show an Increase in British Mobile Users Buying Household Items Online - Here’s Why and What they Buy!

The number of mobile users in the UK has increased over the years. These devices are used to communicate, but that’s not all. Most users have started using mobiles as a means of shopping for household items.

With billions of pounds in revenue over the past few years, these pocket-friendly devices provide unparalleled ease and convenience to users. According to last year’s statistics, 54% of visitors used mobile phones, while 33% of those users bought items from their mobile devices.

These promising stats will only increase in the near future because of Augmented and Virtual Reality integration. Below are the most popular items that people in the UK buy online for their homes within a few clicks:

Household Items UK Mobile Users Buy Online

1. Groceries

Fresh veggies, meat, and other eateries are among the most common kitchen items mobile users buy online. Why bother going out when you can have everything delivered to you at your doorstep?

With applications like Weezy, Zapp, and many others, mobile users only have to open the application, select the grocery items they want to buy, and click on the ‘order’ button to have them delivered to their doorstep.

Mind you; these applications offer only the freshest of every fruit, vegetable, meat, and everything you could want.

2. Kitchen Accessories

Kitchen accessories of different materials are all available online. Believe it or not, homeowners buy these items directly from their mobile phones. For the kitchen, items like knives, blenders, spoons, ladles, measuring cups, whisks, peelers, tongs, cutting boards, and so many more items are a necessity.

Without these, you won’t be able to cook. Things like charcuterie boards, grazing boards, coasters, plants, and other decor items are also a must because necessities go hand-in-hand with decor.

If you focus on one aspect, you can’t miss the other. People, including you and I, frequently buy such items from the internet without even thinking of visiting a store. It has become a second nature to browse the internet from our mobile devices to buy these household items.

3. Bathroom Essentials and Accessories

From shower heads to toilet seats, bathroom tiles to bathtubs, people shop for everything online. These bathroom essentials & accessories include:

• Washcloths
• Hand towels
• Soap dispenser
• Tumbler holder
• Toilet roll holders
• Shower caddy
• Anti-fog mirror
• Bathtubs
• And more!

Online bathroom essentials & accessories websites are numerous in the UK. For example, Letta London sells the finest quality UK baths you will ever find online. Whether you want corner baths, freestanding baths, steel baths, roll-top baths, typical straight baths, or even whirlpool baths, all these are available on their website, but also in their bathroom showroom in London. With reasonable prices yet no compromise on quality, they sell the best bathtubs in the UK.

4. Home Furniture

Remember when I said at the start that Augmented and Virtual reality has started taking over the world? Well, one prime example is displaying the home furniture. You will find multiple applications integrated with Augmented Reality that show home furniture right where you want to place it in your house, all in real-time.

You can see for yourself if the furniture piece you like will fit your room or lounge decor in real-time through the application. This ease makes it even more appealing for mobile users to buy online because, in stores, you can really see how the furniture item would look. You will simply have to rely on your imagination which everyone doesn’t prefer.

Reasons Why People Buy Household Items Online Using Mobiles

1. Convenience

Mobile phones are pocket-friendly and convenient. You can shop at any time from anywhere without ever visiting a physical store. Online shopping is pretty simple with a mobile device. With online shopping, you won’t have to worry about the working hours of the shop because online shops are open 24*7.

Plus, you save time and money. Instead of looking for your favourite items in different physical stores and wasting money on gas and precious time, you can simply buy everything under one roof on an online store.

2. Vast Variety of Products

We know that physical stores have limited stock. These stores only house items that are popular and sell the most. Plus, you can’t buy all kinds of items under the same roof unless it’s a huge store like Tesco.

In contrast, online shopping faces no such barriers. You can explore different stores at the same time to buy your favourite household items. This is the reason why 63% of shoppers shop online. You can even buy used products online if you have a limited budget.

3. Better Prices and Availability of Discounts

Shopping online means shopping at lower prices, which is why more people use mobile devices to shop online. Plus, online retailers offer several discounts and coupons to attract customers. Most of the time, you can find online retailers offering great ‘sales’ on different products you can buy.

More than 40% of customers shop online because of these deals, coupons, sales, and discounts. Multiple online stores offer loyalty points to their regular customers for added benefits. Customers can get and redeem points to lower the prices of the products they decide to buy.

4. No Sales People Pressuring You Into Buying Stuff

More often than not, sales personnel in a physical store stay by your side to lure you into buying an item or more items. Even though these items may not be of any use to us, we still give into this uncalled pressure and buy them.

With online shopping, customers don’t have to be pressured into buying anything. With online shopping, you can leave a store without buying anything at all. Online shopping from your mobile devices makes shopping so much easier and fret-free.

Conclusion

The world is quickly moving towards digitalisation. With mobile devices being the hub of communication, they also fulfil consumer needs and meet business requirements. With time, the importance of mobile devices and the online environment will increase, and people will use the internet for every trivial or essential item.