Plymouth Pavilions and Rowes Honda Suzuki Announce Sponsorship of Priority Lounge

A new 12 month sponsorship brings together one of the South West’s most established car dealerships and the South West’s largest arena. Rowes, the home of Honda and Suzuki, will sponsor the Plymouth Pavilions VIP Priority Lounge as the venue celebrates its 30 year anniversary.

Priority Lounge customers can upgrade their evening at Pavilions to a VIP experience, complete with fast track entry and a private bar, among other perks. Upgrading to VIP is the perfect way to spend a night out with friends and family. With Pavilions embarking on its 10th year of independent ownership, it’s an ideal fit partnering up with a family-focused business that will soon celebrate its 90 year anniversary.

“We are proud to begin this partnership with Pavilions and showcase our wide range of Honda and Suzuki models to different and diverse audiences every night of the week,” said Martyn Akehurst, Group Marketing Manager at Rowes. “We share many similarities with one of the region’s pre-eminent venues. Most importantly, putting our customers first ensures that they come back time after time.”

Part of the agreement also enables Rowes to utilise the venue for launch events and customer experience days. The first event took place on 21st September with a showcase of the all-new Honda HR-V Hybrid. Inspired by F1 technology, this stylish, sports coupe-style SUV packs verve, vitality and versatility into every journey. This versatility and energy marries well with Pavilions’ program of live music, comedy and community events.

“Here at the Pavilions, we look to build relationships with organisations that live the same values we believe in,” said Kim Downer, Business Development Manager at the venue. “Rowes are a perfect match for us in terms of their customer centric ethos and investment and commitment to the South West. Prioritising the customer experience has been the key to Rowes success, and this is something our organisation can really get on board with. Our patrons are the most important people in our building, they are the reason the acts are on the stage and it’s the energy of an audience that makes live entertainment an unrivalled, shared experience.”

Tickets for the Priority Lounge are available from Plymouth Pavilions’ sister company The Ticket Store at www.theticketstore.co.uk for almost all events taking place at the venue. Visit www.rowes.co.uk to discover your perfect car today!