Exeter’s Mix Clean Green partners with Project Seagrass
The creator of a range of highly ethical, sustainable cleaning products is showing her support for an organisation championing the little known seagrass habitat which is under threat from pollution.
Kate Deacon, who started Mix Clean Green in 2018, is donating 5% of the profit from sales of bottles and jars to Project Seagrass, an environmental charity devoted to advancing the conservation of seagrass through education, influence, research and action.
Seagrasses are flowering plants that live in shallow sheltered areas along the coast. Quite different to seaweed, the plants form bright green leaves which create large, dense meadows under the sea.
These meadows are home to a variety of wildlife but are under threat from human-induced problems such as pollution and decreased water clarity as well as storms and disease. Estimates suggest an area of seagrass around the size of two football pitches is lost every hour globally.
Even mainstream ‘eco-friendly’ cleaners can cause damage, with some being highly toxic to both aquatic and terrestrial life.
Kate explains: “What we’re doing at Mix is to create cleaning products that have the smallest possible ecological impact, and don’t harm natural habitats like seagrass meadows.
“We do this by using highly biodegradable ingredients that are non-toxic and free from parabens, chemical preservatives, SLS, chemical biocides, palm oil and animal derivatives.”
Project Seagrass founder, Benjamin Jones says “Project Seagrass is delighted to be partnering with Mix Clean Green in generating funds for seagrass conservation globally. Ultimately, what goes down the drain ends up in the sea.
“As we all seek to reduce our environmental, plastic and carbon footprint, Mix Clean Green’s sustainable, plastic free and vegan cleaning products are therefore central to our vision of a healthy and thriving planet.”
In addition to having ‘seagrass-friendly’ ingredients, all Mix Clean Green cleaning products are super- concentrated. As they are water-free, packaging is much smaller helping to provide a low carbon footprint.