Devon residents accessing charity services averaged 20% in 2024, new data analysis reveals

An average of 20% of Devon residents relied on a charity for essential support in 2024, from mental health care and debt advice to medical support, according to new data analysis by Ansvar Insurance. The figure was higher in some areas - up to 27%.

The analysis, based on the Charities Aid Foundation’s (CAF) Local Giving Report 2025 and interactive data map, emphasises the reliance on charities for essential needs-based services [1].

But despite the demand, fewer people are giving. CAF’s National Giving Report 2025 reveals the proportion of people donating has fallen to only 50%, a historic low since data collection began in 2016. Of those who gave, the majority supported national rather than local causes.

Adam Tier, Head of Underwriting at Ansvar, an expert insurer for the charity and not-for-profit sectors, commented:

“The data illustrates how vital charity organisations are in Devon communities, often addressing gaps left by statutory services, and doing so under financial and operational pressure.”

Additionally, there is a mismatch between where support is needed and where money goes, with some Devon areas seeing 16% of residents relying on charity services and others as high as 27%.

“Our experience of working closely with charities has shown just how essential their services are for many individuals and families,” added Adam Tier. “The challenge, and opportunity, for donors and policymakers is to help balance the disparity by directing more resources from affluent communities to those facing the highest levels of need.”

Adam Tier concluded:

“Policymakers should be urged to ease the flow of funding from wealthier areas to those with greater needs. Charities must also be supported to build more sustainable and risk-resilient models that can withstand rising demand and operational challenges.

“And for donors, particularly those in wealthier regions, consider a shift in giving towards local and community charities in under-resourced areas, where support can make a big difference.”

[1] The Charities Aid Foundation’s interactive map presents data at a council seat level. Ansvar has aggregated these figures to produce a county-wide average.

[2] https://www.cafonline.org/insights/research/uk-local-giving-report-2025#interMap