It’s the Great Easter Escape and Devon is the third most popular Eastercation destination

News Desk
Authored by News Desk
Posted: Thursday, April 14, 2022 - 21:25

Britons are expected to collectively spend £13 billion on their Eastercations which is great news for the UK hospitality sector and for the Devon economy  

 The nation is gearing up to enjoy the first Easter without Covid restrictions in two years, with (47%) of Britons taking an Easter holiday and Cornwall, home to hundreds of stunning beaches, is the top Eastercation destination for many Britons.

Taking a jaunt to the seaside is Britons top choice for an Easter break this year with 37% of holidaymakers escaping to coastal destinations. Topping the coastal Eastercation poll is Cornwall - the ‘King of the Coast’. 

Britain’s most popular seaside resort which is home to ballroom dancing, Blackpool takes second place in the Easter coastal breaks poll, followed by Devon, renowned for its spectacular coastline, beautiful beaches in third place.

Brighton, famous for its stunning seaside, iconic Palace Pier and bohemian atmosphere, takes fourth place in the Eastercation Destination Poll.      

The small lively coastal town on the Yorkshire coast which is famous for its fish & chips shops, Count Dracula and elderly witches – Whitby completes the top five placements in the top Eastercation coastal destinations charts.  

The average holidaymaker visiting Devon this Easter is expected to spend on average £322.69 and will be taking a four day break.

Collectively Britons are expected to boost the UK economy by £13 billion via their Eastercation breaks. These findings have been revealed in the first segment of the 2022 Travelodge Travel Index. The hotel chain surveyed 2,000 British adults to find out their Easter holiday plans and key findings revealed the top ten coastal destinations Britons are visiting this Easter are:

1.     Cornwall

2.     Blackpool

3.     Devon

4.     Brighton

5.     Whitby

6.     Margate

7.     Clacton-on-Sea

8.     Northumberland

9.     Great Yarmouth

10.  Morecambe 

Further research findings revealed 25% of Britons reported that they are taking a Staycation so that they can support the UK hospitality industry and local tourism hotspots such as Devon. 

Sixty four per cent (64%) of Britons stated that they are taking an Easter escape as they have had a stressful start to 2022 and they want to get away from all the gloom and doom that is currently happening in the world.

Over a fifth (21%) of Britons are taking an Easter break in case they cannot afford to go away later in the year due to rising costs.    

Nearly a quarter (23%) of Britons reported that their forthcoming Easter break is the first holiday that they have had since the start of the pandemic started two years ago.  Interestingly 68% of Britons reported that they are still fearful of traveling abroad due to impact and risks associated with Covid-19.

Interestingly 30% of respondents surveyed reported that they are taking an Easter break so that they can enjoy the beauty of the UK at spring time.   

Nearly four out of ten (39%) Britons reported that they are taking full advantage of the Easter holidays and taking two Staycation holidays.

Shakila Ahmed, Travelodge Spokeswoman said: “Our latest Travel Index shows the Staycation is set to be big again in 2022 with the Eastercation kick starting the 2022 holiday season with a boost of £13 billion. This is not only great news for the UK hospitality sector but also for regional holiday hotspots such as Devon which is one of the top Eastercation destinations this year.”  

“Our 579 UK hotel teams from Fort William to Newquay are getting very egg-cited for a busy Easter trading period; and research shows on average Travelodge customers will spend double their room rate with local businesses which can generate an annual multi-million pound boost for local economies.”  

The Travelodge Travel Index also revealed the second most popular type of holiday this Easter is spending quality time with the family - with 32% of Britons taking a short break to see their family this holiday season.  

In joint third place is a rural and city break this Easter – with 31% of Britons escaping to the countryside to explore what makes Great Britain so Great at spring time or exploring one of the UK’s 69 cities that are steeped in history.    

The table below shows the nation’s top Easter holiday destinations

Rank

Coastal

Rural

City

1

Cornwall

Derbyshire

London

2

Blackpool

Scottish Highlands

York

3

Devon

Lake District

Edinburgh

4

Brighton

South Wales

Bristol

5

Whitby

Cotswolds

Leeds

6

Margate

Yorkshire Dales

Cardiff

7

Clacton-on-Sea

Snowdonia

Liverpool

8

Northumberland

Exmoor

Cambridge

9

Great Yarmouth

Peak District

Glasgow

10

Morecambe

Norfolk Broads

Oxford

Further research findings revealed that a quarter (25%) of parents reported that it is more cost effective to take their children away on a Minication than keeping them entertained at home during the Easter holidays.

A fifth of parents also reported that taking an Easter break is a great way to educate their children on what makes Great Britain so great.   

Other key findings from the 2022 Travelodge Travel report revealed the UK’s most extravagant Eastercationers are Sheffielders who are spending £565 on their Eastercation. This is £242.31 more than the average spend of £322.69.

Cardiffians are the second biggest spenders – spending £525 on their Eastercation break and Sotonians (residents from Southampton) take third place by splashing £470 on their Easter escape. 

Glaswegians take fourth place by spending £433 on their Easter holiday and Brummies take fifth place by spending on average £401 on their Eastercation.