How local businesses can work together in building a strong online presence

The internet really influences how the local economy grows in more ways than one. Recently, we’ve seeing a lot of local internet users promoting local businesses, tourist attractions and other parts of the economy in Plymouth. The internet is also affecting the way we do things, from how we search for information to our shopping habits.

Local businesses are starting to make use of the internet to attract more customers. Several businesses in the area are now actively inviting social media users to interact with their promotional offers online. There are plenty of benefits to be gained from having a strong online presence and those benefits can be amplified when local businesses work together.

Establishing Strong Online Presence

One of the ways local businesses can work together in promoting Plymouth – and their businesses specifically – online is by making websites and social media pages. Instead of getting individual hosting accounts for every business, it is much more affordable to pick up a reseller hosting account and share the server resources among multiple businesses.

It is also a good idea to pick a UK-based hosting service for better local SEO performance. On top of that, stick to .co.uk domain names and add your local information to every page. The combination will help local businesses appear first in search results when the searches are coming from Plymouth and nearby areas.

Lastly, work together in setting up business pages on popular online directories. Facebook Page and Google Business Page are the first two to set up. You can then continue by claiming your business pages on directories such as Yelp.

Combined Internet Marketing Efforts

You can only do so much on your own. Most small businesses only have a limited amount of money for internet marketing. Instead of using that limited budget to promote a single business, a lot more can be achieved by working together and doing a cross-marketing campaign online.

For example, a coffee shop and a bookstore can work together in promoting each other. Customers of the bookstore can get a free cup of coffee with certain purchases. On the other hand, those visiting the coffee shop can get free vouchers to buy their favourite books. Promote this type of cross-marketing campaign online, combine it with social media marketing, and both businesses will be able to boost their walk-in traffic considerably.

Promote Local Attractions More

We have so much more to offer visitors and tourists. Promoting the region and local attractions means attracting more potential customers as well. By working together with other businesses, it is easy to expand the reach of your internet marketing campaigns.

A good way to start is by adding more general content about local attractions to your business website. The same type of content can also be added to social media pages to amplify the impact of the campaign. The goals here is to support each other, promote the local community and grow together as businesses. All of the above can be achieved rather easily when multiple local businesses combine their resources and internet marketing efforts.