
How hard is it to get into the eCommerce fashion Industry?
Fashion constantly changes and adapts to modern trends because it has to evolve to meet new expectations. eCommerce is no different in that regard. As stated by Statista, the eCommerce fashion industry was worth over $439 billion in 2018 and is expected to double by 2024. Apparel accessories and footwear lead a key part of the eCommerce fashion industry and, by 2024, fashion should account for 32.8% of all eCommerce sales.
Moreover, personalization combines perfectly with fashion, allowing people to express themselves and show what they stand for. Allowing customers to customize their purchases or create their own brand has become more popular. More and more brands are offering ways to make their customers' clothing stand out from the crowd, such as printful.com/uk/embroidered-jackets.
But how difficult is it to get into the eCommerce fashion industry? Keep reading.
eCommerce Investment
it will typically cost you around $30.00 per month for a basic online store. Shopping cart providers will cost you approximately 4% per sale, so you must consider this extra cost. You will then need to find a reliable supplier since they have a big impact on your business. You can always opt for a drop shipper, and you will ship the fashion products you sell directly to your customer.
However, if you opt for a wholesale supplier and think about stocking your products, you will need to consider the shipping costs and the storage,
Typically, a hosting company will cost you under $100.00, but you can choose WordPress if you don’t want to spend the extra money; however, you will have to do everything yourself. It works great, is free, and is a versatile platform. You can add a plugin to your website to create your store, so if you want to start your online store with a low investment, there are many options available.
What Options are There?
You can start an online store or consider affiliate marketing when entering the eCommerce fashion industry.
Affiliate Marketing
Affiliate marketing means selling other stores' products on your website so that you get a commission for every sale. You will earn less than if you start your own eCommerce business, but it's an excellent start for a beginner since you will learn how to promote and market products. You will also learn what products sell the best before opening your own store.
Online Clothing Store
Basically, a clothing store is no more difficult than any other business to start online. While it may seem hard for a beginner to start an online store, you will have control over your prices and can offer discounts and coupons at any time. However, you will need to be responsible for shipping cost invoices, and you will need a shopping cart service.
More and more people are starting online businesses, but that shouldn't stop you from starting your own. No matter how competitive the eCommerce fashion industry may seem, there is always room for more.
To offer your customers a new level of personalization, you can include features such as a personal stylist, style quizzes, a personalized size guide, interface flexibility, and product recommendations based on purchasing history.
While the ongoing pandemic has created unprecedented challenges for all industries, many businesses have blossomed. Technology and increased personalization have pushed fashion eCommerce forward, and it is expected to reach new heights as the years go by.