Eyeopening reasons your website isn't getting traffic

You’ve invested time and money into your website, but the numbers aren’t good enough. There’s nothing more frustrating than a lack of website traffic on your business website or blog. It means all the hard work you put into your website isn’t being seen and that can cost you money in the long run.

Figuring out exactly what’s going wrong could mean a quick fix or it could mean making some huge changes to your website. Here are the top five reasons your website isn’t getting traffic.

1. You aren’t producing regular content

So you made a website last year, perfected it, and then never added to it again. Search engines like regular content - that’s why so many SEO experts recommend creating a blog for your business website.

It’s important too that all of your content is unique. Duplicate content either on your website or across multiple websites could damage your search engine visibility. Make sure you’re creating content that is unique, original, and relevant to your target customers or readership.

2. Site migration gone wrong

If you recently performed site migration or website migration SEO, such as moving your website’s location or restructuring it, you may have missed some crucial elements. Too many redirects or, worse, dead links on your homepage or navigation bar will cause problems not just for website visitors but also for your search engine results page (SERP) ranking.

Site migration isn’t easy. If you don’t have expertise in website creation or SEO, you should consider hiring an agency such as Fastfwd to migrate or troubleshoot your website.

3. Your website doesn’t have E-A-T

Google only wants to recommend quality websites that’ll help its users. That’s where the E-A-T principle comes in, which stands for Expertise, Authoritativeness, and Trustworthiness. It’s useful to review your website according to this principle and see how E-A-T friendly your website is.

Achieving better E-A-T on your website might include adding an about us page, creating relevant and useful blog posts and videos, having a website that is easy and logical to navigate, and ensuring you have a privacy policy and terms of service on your site too.

4. No mobile optimisation

With so many of us using mobile phones rather than laptops or computers to make google searches, browse websites, and find local businesses, it’s more important than ever to ensure that your website is optimised for mobile users.

Not only will your visitors thank you for it, but it’ll also help you rank more highly. Mobile device optimisation is often more important to Google’s search engine bots than optimisation for laptop users, so creating a mobile-friendly website should be a top priority.

5. No social media presence

Social media is an essential marketing platform. Whether you have a blog, an online store, or a website for your local business, sharing across social media platforms is a cheap - and often free - way to market your business.

Create social media pages on every platform, but also research which platform is best for your target audience. For example, brands aimed at a younger audience may want to set up a TikTok account, whereas brands aimed at older online users should focus on Facebook. Make sure you link clearly to your website on all of your posts and track your traffic so you can find out which platforms and what types of posts are the most successful for driving traffic.