The COVID-19 pandemic has turned lives and businesses upside down, so it’s only natural that digital marketers may now be worrying about their livelihoods and the viability of their enterprises. However, there are many reasons why those working in digital marketing should feel confident about the months and years ahead, despite the inevitable forthcoming economic downturn. Let’s take a look at six reasons why digital marketers should remain positive right now.
It’s said that online marketing is much more powerful and important than it was during the last global recession. Social distancing is just one reason why many digital marketing companies look set to prosper during the recession. With people spending much more time at home using their internet-connected devices, even when shops are starting to open their doors again, they are increasingly turning to the internet to ensure their needs are met.
More power for startups and smaller brands
Advertising is the only way most businesses can survive during dark economic times. In the days when print media was king, many smaller enterprises simply couldn’t afford to fork out for the ad space taken up by bigger-name competitors. Today, it’s much easier for small businesses to reach their customers online and meet their marketing goals.
An affordable way to advertise
Online advertising is relatively cheap and can deliver sizable revenues. Much cheaper than print, TV, and radio-based marketing, it enables small businesses to compete even with incredibly limited budgets. By opting for a mix of digital marketing techniques including social media marketing, businesses can get the exposure they need, reach the people who are likely to be interested in their products and services, and continue to grow brand engagement.
Effective for conversions
It’s not enough for businesses to simply create exposure and awareness – they also need to encourage their audience to carry out specific actions such as visiting their stores, making offline and online purchases and sign up for newsletters. Conversion rates tell you how many people have become leads and possible customers. By blending techniques including SEO, email marketing, blogging, and social media marketing, digital marketers can boost conversion rates even during the most testing economic climates.
Digital marketing helps you reach mobile customers
Mobile has been responsible for more and more search activity over recent years. Growing numbers of people are now sidestepping devices like laptops and desktops in order to find out information and make purchases quickly via their smartphones. Many of these purchases are impulse driven whilst customers are on the move, rather than at home. The need for digital mobile marketing services looks set to grow significantly over the coming years, with companies seeking to reach customers via their smartphones and appear at the top of search rankings whenever relevant terms are searched for.
Digital marketing can be the key to survival
Companies that don’t have a strong online presence risk closing down for good as customers continue to spend more time at home. Regardless of what is happening in brick-and-mortar stores, it’s essential that businesses can be found online when customers need the products and services they are offering. Digital marketing can be the difference between a business weathering the storm and calling it a day. When funds run low, companies must seek out the most affordable strongly targeted online marketing solutions available to them, and online marketing budgets can go so much further than their offline equivalents in 2020.