
How to Make Your Company Perks Stand Out from the Rest
When you’re trying to attract new employees, there are a few things that are going to make your company stand out. The first is what’s on offer in the actual job: what’s the role like? How much support and development is there? Then there are elements like salary and working hours. After that, it comes down to workplace culture, and the benefits you offer in addition to a salary. These benefits can often be the decision maker for many people, especially if role functions and salaries are the same across multiple job offers. You need a way to set your company apart – and this is often the way to go about it.
Changes to your benefits scheme can take time to research and implement, but it’s always worth it in the end. You’ll have happy existing employees, and new potential ones will be eager to accept job offers. So, here’s a guide to making sure that your company perks stand out and attract prospective employees.
Don’t skimp on quality
If you offer free hot drinks and snacks, then don’t just get whatever’s cheapest. If you attract employees with the promise of coffee, get a proper bean to cup coffee machine – not just powdered instant coffee. Likewise, if you talk about a good healthcare plan or family dental plans, don’t just go for the lowest option. Get something that employees will consider to be equal to the value of their salary.
Give employees what they actually want
Most importantly, don’t just assume you know what your employees want. Pass out employee questionnaires about your current benefits scheme and see what people want. If your workforce is mainly young people, they probably don’t care about free childcare. Likewise, if you’re trying to employ older people, then offering massive nights out and a fridge full of beer probably won’t be as appealing. Cater to what your employees are really after, and you’ll stand out. You won’t just be offering the standard, same stuff as everyone else.
Tailor benefits according to location
You don’t just need to think about your employees, but also about your location. If you’re in a city centre, look at travel passes and ticket discounts. On the other hand, if you’re based in a rural location, why not implement company car schemes or car sharing incentives? You need to look at what’s around you, and what would encourage people to come and work in your office. Likewise, think about benefits like remote and flexible working, especially if you’re located in a town or city with bad traffic.
Make sure the simple things are in place
You could offer the most brilliant benefits in the world, but if the basics aren’t in place, then people might be put off. You need a pleasant working environment, with plenty of natural light and fresh air. You need ergonomic chairs and desks – even standing desks if possible. Plus, you need to look at nearby car parking or areas to securely leave bikes. It’s all of these small details that build up to create the big picture.