High tech PSP firm leads the way for on-line marketing

Duncan Little
Authored by Duncan Little
Posted: Monday, July 30, 2018 - 15:04

Do you run a business and sometimes feel you’re struggling to be found on the internet?

Do you wish you could really grab someone’s interest - but are not sure how to do so? How do you convert leads into sales?

IT specialist company, Vivity Internet Marketing, based at the prestigious Plymouth Science Park, has identified key ingredients which help to guarantee your success.

“There are a number of secrets for ensuring you have a good website,” says Vivity Internet Marketing owner, Paul Jordan.

“Making sure your website loads quickly is vital and it also needs to be able to fit perfectly onto the screen of a mobile phone.”

“Video is a crucial medium in the modern world. Grasping and maintaining the attention span is important for someone to actively engage with your product – they want to see it and it gives them the chance to meet you!”

With the growth of modern technology, people can use mobile phones to film themselves, their product and even download a teleprompter so they can professionally read a script and upload the finished item to their website.

Anyone can produce on-line content to boost their profile – from plumbers talking about how best to do minor DIY work through to mechanics discussing basic maintenance or estate agents providing 360 tours of a house.

“Video gives people the opportunity to get in front of someone without being there in person."

"That first impression can be crucial as it allows a prospective client to see you and hear your voice – so effectively meeting you. Something which can be very powerful.”

Paul provides crucial expertise which allows your website to be ‘technically correct’ so ensuring Google doesn’t ‘downgrade’ your listing and, instead, allows it to be ‘boosted’ into a top ranking.

“All image files should be correctly titled and meaningfully named,” says Paul.

“Photographs should be appropriately compressed with a good navigational element attached to your site, so people can quickly find what they’re looking for."

"If you have a checkout then it’s worth ensuring it can quickly and securely process payments.”

Vivity Internet Marketing’s excellent reputation is based on being able to help clients’ sites generate leads for them – its success can be readily monitored.

One of Paul’s key messages is to encourage people to be focused on their social media marketing skills.

“You need to think about how everything works in harmony with your website – that includes your profile on platforms such as Facebook and Twitter."

"Everything should be streamlined so it can work together to successfully boost your profile.”

Paul is delighted to be based at Plymouth Science Park. He says the location, together with outstanding facilities, allow for the growth of SMEs.

He also says PSP allows businesses to grow organically - creating opportunities both within the city and also across the region.

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