How to Choose Nicotine Strength for Former Tobacco or Menthol Smokers

Liv Butler
Authored by Liv Butler
Posted: Thursday, July 2nd, 2026

Making the switch from cigarettes to vaping involves more than choosing a vape kit. One of the biggest decisions is selecting the right nicotine strength. Choosing a strength that is too low can leave cravings unsatisfied, while choosing one that is unnecessarily high may result in an uncomfortable vaping experience.

Former tobacco and menthol smokers often have different smoking habits depending on how many cigarettes they smoked each day, how deeply they inhaled, and which cigarette brands they preferred. The right nicotine strength should reflect those habits rather than simply following a general recommendation.

This guide explains how to choose the most suitable nicotine strength after giving up tobacco or menthol cigarettes. It also compares some of the leading UK vape retailers that offer beginner-friendly devices, nicotine salt e-liquids and expert advice for smokers making the switch.

Compare the Best UK Vape Retailers for New Vapers

Rank

Retailer

Best For

Nicotine Strength Options

1

Washington Vapes

Expert advice and beginner-friendly products

5mg, 10mg, 20mg

2

Vape Club

Extensive nicotine salt range

5mg, 10mg, 20mg

3

Vape Superstore

Wide device selection

3mg to 20mg

4

Vape UK

Premium e-liquid brands

5mg, 10mg, 20mg

5

Vaping 101

Competitive prices

5mg, 10mg, 20mg

6

Totally Wicked

Established UK retailer

Various nicotine strengths

1. Washington Vapes

Washington Vapes offers a wide selection of nicotine salt e-liquids and beginner vape kits designed for smokers moving away from traditional cigarettes. Whether you previously smoked tobacco or menthol cigarettes, the retailer stocks strengths suitable for light, moderate and heavy smokers.

The team also carries refillable pod kits that perform particularly well with nicotine salts, helping new vapers achieve a satisfying throat hit while maintaining excellent flavour.

Key Services

  • Beginner vape kits
  • Nicotine salt e-liquids
  • Freebase nicotine e-liquids
  • Replacement pods and coils
  • Vape accessories

Why Choose Them

Washington Vapes makes it easy to match your previous smoking habits with an appropriate nicotine strength. Combined with a wide range of beginner-friendly devices and trusted brands, it provides an excellent starting point for anyone switching from cigarettes.

Visit Washington Vapes

2. Vape Club

Vape Club stocks an extensive range of nicotine salt e-liquids in several strengths, making it easy for new vapers to adjust their nicotine intake over time. The retailer also carries refillable pod systems suited to smokers moving away from cigarettes.

Key Services

Nicotine salts, starter kits, refillable pod systems, replacement pods and vape accessories.

Why Choose Them

Its large product catalogue gives customers plenty of flexibility when experimenting with different nicotine strengths.

Visit Vape Club

3. Vape Superstore

Vape Superstore offers a broad selection of nicotine salt and freebase e-liquids alongside beginner vape kits from leading manufacturers. Customers can choose from several nicotine strengths depending on their previous smoking habits.

Key Services

Starter kits, nicotine salts, freebase e-liquids, replacement coils and vape accessories.

Why Choose Them

A wide selection of devices and e-liquids makes it easy to find compatible products in one place.

Visit Vape Superstore

4. Vape UK

Vape UK offers premium e-liquid brands in multiple nicotine strengths alongside a varied range of refillable pod systems. It is well suited to smokers looking for recognised manufacturers.

Key Services

Starter kits, nicotine salts, replacement pods, vape accessories and e-liquids.

Why Choose Them

The retailer combines quality brands with a broad choice of nicotine strengths suitable for beginners.

Visit Vape UK

5. Vaping 101

Vaping 101 provides competitively priced nicotine salts and beginner vape kits from many leading manufacturers. Customers can choose from a variety of nicotine strengths without stretching their budget.

Key Services

Starter kits, nicotine salts, replacement coils, pod systems and accessories.

Why Choose Them

Regular promotions and competitive pricing make it appealing for cost-conscious shoppers.

Visit Vaping 101

6. Totally Wicked

Totally Wicked has supported UK smokers making the switch to vaping for many years. The retailer offers its own e-liquid range alongside beginner-friendly devices suitable for different nicotine strengths.

Key Services

Starter kits, e-liquids, replacement coils, vape accessories and pod systems.

Why Choose Them

A long-established retailer with products aimed at both new and experienced vapers.

Visit Totally Wicked

How to Match Nicotine Strength to Your Smoking Habits

The best nicotine strength usually depends on how many cigarettes you previously smoked each day rather than the brand alone.

Someone who smoked fewer than ten cigarettes daily will often find that a 5mg or 10mg nicotine salt provides enough satisfaction. Smokers who averaged between ten and twenty cigarettes per day generally prefer 10mg or 20mg nicotine salts, while people who smoked more than a pack each day often begin with 20mg before gradually reducing their nicotine level over time.

Former menthol smokers frequently choose menthol or mint nicotine salt e-liquids because the familiar cooling sensation can make the transition feel more natural. Tobacco smokers often begin with tobacco-flavoured e-liquids before gradually trying fruit, dessert or beverage flavours once they become comfortable with vaping.

It is also worth remembering that nicotine salts deliver nicotine more smoothly than traditional freebase nicotine. This allows higher strengths to feel less harsh, making them particularly suitable for recent ex-smokers using pod systems.

Can You Reduce Your Nicotine Strength Over Time?

Many vapers gradually lower their nicotine strength after they have successfully stopped smoking. There is no fixed timetable, and some people remain comfortable using the same strength for several years.

Reducing nicotine should only happen when cravings remain under control. Dropping too quickly can increase the temptation to return to cigarettes. A gradual reduction, such as moving from 20mg to 10mg before eventually trying 5mg, is often easier than making large changes all at once.

Frequently Asked Questions

Is 20mg nicotine too strong for most smokers?

Not necessarily. Heavy smokers often find 20mg nicotine salts provide the satisfaction needed when first switching to vaping.

Should former menthol smokers choose menthol vape juice?

Many do because the familiar cooling sensation can make the transition feel more comfortable, although flavour preference is entirely personal.

Can I mix different nicotine strengths?

Some experienced vapers do, although beginners usually achieve more consistent results by using one strength until they know whether it satisfies their cravings.

Is nicotine salt better than freebase nicotine for beginners?

Nicotine salts are commonly recommended because they provide a smoother throat hit at higher strengths and work particularly well with refillable pod kits.

How quickly can I reduce my nicotine strength?

There is no universal schedule. Many former smokers reduce gradually once they feel comfortable and no longer experience strong cravings.